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AI PROJECT · DECISION BRIEF PROTOTYPE

Turn Fragmented Data into
a Decision-Ready Brief

A practical demonstration of how AI can synthesise information into options and risks, while an accountable owner confirms the brief before it's used to decide.

Project status

AI-Assisted Prototype

Business problem

Reports reaching executives are long and explain what happened, without stating what must be decided, between which options, and at what risk.

Why the problem matters

Executive time is finite. When the document is unclear, the decision is deferred — or made on instinct instead of evidence.

Who this is for

Built for executives and teams who want a concrete example of turning raw information into a decision brief with options, risks, and missing data made explicit, before considering how the approach might apply to their own work.

Project purpose

Create a one-page brief structure that names the decision, the options, the supporting evidence, the risks, and an auditable recommendation.

Chanikan's role

Designed the document structure, the prompts that force the model to state confidence levels and missing data, and the quality-review criteria.

Tools and technology

  • A large language model for synthesis and drafting
  • A self-designed brief template
  • A recommendation quality checklist
  • Fictional datasets for testing

Workflow overview

Work Requirement
Input
AI-Assisted Processing
Accountable Review
Practical Output

Workflow

  1. Gather raw inputs and name the decision to be made
  2. AI synthesises and drafts options with trade-offs
  3. AI states what data is missing and its confidence per conclusion
  4. A human reviews, edits, and owns the final recommendation
  5. The reasoning is recorded for later reference

Expected output

  • A one-page brief with options and risks
  • An explicit list of data still missing
  • A written record of the decision rationale

Example application

Illustrative workflow example

Quarterly marketing budget reallocation decision

Input

  • Sample performance and budget data
  • Campaign result notes
  • Market assumptions

AI-assisted process

  • Draft options with trade-offs
  • Flag missing data
  • State confidence per option

Human Review

  • Verify data assumptions
  • Check the risk framing
  • Confirm practical feasibility

Output

  • A one-page brief ready for executive decision

Review by the accountable owner

The model must state confidence and missing data for every conclusion. A human reviewer confirms or corrects before the brief is used, and owns the final recommendation.

Responsible AI and data boundaries

  • Examples use public, sample, or synthetic data
  • Customer data, personal data, or confidential data should never be entered into a public demo
  • AI output must be reviewed before it is used
  • This project demonstrates an approach — it is not a fully autonomous enterprise system

Current limitations

  • Tested against fictional scenarios only
  • No automated fact-checking step yet
  • Unsuitable for decisions requiring specialist data the model cannot access

Next development stage

Test the structure against a wider set of fictional scenarios and package it as a course template.

Chanikan's methodology

Chanikan Kanchanasalee

AI-Native Business Strategist specialising in Commercial Growth

Experienced in leading cross-functional work across Commercial Growth, Marketing, Sales, CRM, Data and Operations.

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